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Brand Spotlights

Frock Shop carefully selects brands we feel a strong connection to. Whether it be the reason behind the company's inception, or cultural and bold reasons, we wanted to share our "why" with you.

JENNY BIRD: Intentional Statements

Why we love this brand

Not only do we love the beautiful pieces of JENNY BIRD, but we love Jenny herself! Her passion for growing a female-led business is bolstered by the brand’s commitment to philanthropy. Jenny directs 1% of all sales to organizations that uplift women from the brand’s impact fund, the Possibilities Project. Every JENNY BIRD purchase matters, because every single piece of jewelry gives back.

About JENNY BIRD

JENNY BIRD is an award-winning jewelry and lifestyle brand, with a captive customer and celebrity following. Over the past decade, the brand’s design objective has remained the same: to create lightweight statement pieces and deliver the trends through high-quality designs.

Leading the brand is founder and creative director Jenny Bird, an intuitive, cultural observer. A self-taught designer, she started her label with handbags, then applied her modern approach to creating jewelry in 2010, and later to sunglasses in 2022. Her creations emanate from her ability to plug into the zeitgeist and deliver collections that are “in the know”.